Fashion Revolution 2021

It is that time of the year- Fashion Revolution week. The week where we ask “who made my clothes?”. It is the week to raise awareness and have an open discussion with brands to become more conscious and purposeful in their production and marketing of their clothes. To ask the questions about who exactly made this piece of clothing and whether they are being paid for their time and efforts appropriately and are able to work in safe conditions. Whether the materials and dyes used to make our clothes are being harvested and created and disposed of properly.

It’s time the companies took some responsibility right?

Photo by Francois Le Nguyen on Unsplash

Over the past few years, there is a new term circulating in this area.

Greenwashing.

Perhaps you have heard of it too or not. It’s the term used to describe the situation where companies go on about their new “green and eco-friendly initiatives” while actually not really doing it or isn’t aligned with majority of their products. An example of this in the fashion industry could be claiming to use eco-friendly materials in their new sustainability line yet this only accounts for 10% of their output in a year or creating a sustainable line of clothing but releasing new seasons every week.

Photo by Priscilla Du Preez on Unsplash

As an average consumer, it’s really hard to tell whether a company or brand is greenwashing or are actually being sustainable or eco-friendly. But it is something to be aware of and sometimes if it’s too good to be true, it probably is.

Another term that I’ve personally started to despise is “vegan leather”. On the one hand, no animal products are used but on the other hand, most of the “vegan leather” at the moment is probably made from plastics (hello fossil fuels and microplastics that we are all eating). The “vegan leather” that I would truely be interested in is that as a by product of more natural materials eg. cork or cactus.

The best solution I have personally found, is being more intentional with your purchases and also buying, donating or selling second hand so that someone else can enjoy the piece of clothing for many more years or enjoy them better than having it in your wardrobe collecting dust.

If you want to read more, I wrote about how I started my fashion journey to consume better here. I also wrote about ways to reuse old clothes here.

Who made your clothes?

6 thoughts on “Fashion Revolution 2021

  1. I am not really into fashion but when I moved here, my wardrobe definitely changed. It´s definitely because of the weather. Before in my younger days, I opt to buy a lot, I just want to be in, and loved to dress up. But now, I dress for function.
    I even have jeans that I still wear which was I think 10 yrs old, I was amazed that it still fit me.
    With my daughter´s clothes, I often give them away to younger cousins and donate .
    I, too have receive quite a handful giveaways from friends whose kids have outgrown them.
    I personally believe in responsible shopping.

    1. I still have a couple of items which are around the 10 year mark too. Previously, I wanted to have choices but now I’m slowly just going towards function too. Kids go through a lot because of growth so it’s great that you have been able to pass them on to others.

  2. Brilliant post on such an interesting topic! Recently I started really being conscious of this huge problem and I am slowly turning away from all the fast fashion brands, trying to buy less “new” clothes and go thrifting, or turning towards sustainable brands, possibly local or European ones. I have found that the quality is incredibly better. Greenwashing is a huge problem because not everyone is aware of this or has the tools/knowledge to see it when it’s there. Especially when a brand (fashion or cosmetics) says that something is “vegan”… it actually doesn’t mean anything for sustainability and it is not even the same thing a “cruelty-free”…
    Thank you for sharing these thoughts!

    1. There are so many small changes one can make that might help in the long run. It’s a great incentive too to get more local manufacturers making if quality is better. I’m so tired of all the “trends” that are just another mass consuming tool. Thank you so much for reading and commenting.

  3. It’s really a great post for the users. Fashion products are changeable. People are used to accept new style and designs and this factor works to the way of their life. Some people would like to move by the traditional way, but at present, using a new style has become a trend. Sometimes, it causes revolution based on product categories. However, this post indicates some product that are really qualified. Before launching a new item, one should write its further as well as accurate information for each product.

  4. Pingback: Fabrics And Why It Matters – Lingo in Transit

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